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BH3 Heritage
Billboards
Confidential. For approved investors only.
Inception
June 1, 2018
Location
Strategy
New York, NY
$70/150M
Strategy Overview
Key Highlights
Vertically Integrate RE Firm Partnered with Heritage Outdoor Media, an Outdoor Advertising Company
- Identify, Acquire, and Improve Compelling OOH Assets (Billboards), OOH Advertising Growing Annual Rate of +4% Driven by Digital Conversion
- Billboard Assets Qualify for 100% Depreciation Year 1
- Roll-up and Static-to-Digital Conversation Story with CF Uplift and Multiple Expansion
- Fund I + II completed 85+ sign faces, Fund I estimated at 25% Net IRR and 3.0x+ MOIC
Documents
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